Catch broken signup and onboarding before it costs you trials
Signup is where growth starts \u2014 and where tiny bugs do big damage.
Why this matters
A broken signup flow doesn't always throw obvious errors. You can lose a whole day of trials before someone tells you.
What to monitor
Basic signup check
Visit pricing or signup page
Create account with test credentials
Assert: confirmation page or first-run screen appears
Onboarding milestone check
Create first project or workspace
Invite teammate or connect integration
Assert: success toast or "You're set up!" message
Common failure modes
Email verification link expired or misrouted
Welcome email not sent
Form validation changes breaking the flow
Broken third-party auth (Google/GitHub OAuth)
Setup tips (small-team friendly)
Use a dedicated test mailbox or alias (e.g. plus addressing)
Reset or clean up the test account after each run
Start with a basic signup check, then add onboarding milestones
Frequently asked questions
Use plus addressing (e.g. test+timestamp@yourdomain.com) or create a bypass for your test account. Some teams use a shared test mailbox that the automation can read.
For your dedicated test account, configure a CAPTCHA bypass or use test keys that always pass. Most CAPTCHA providers support this for testing.
Every 10–15 minutes is a good starting point. Signup is where growth happens — catching a break within 15 minutes is dramatically better than hearing about it from users hours later.
Use a dedicated test inbox (e.g., Gmail/Google Workspace, Mailosaur, or a catch-all domain) and have the synthetic check fetch the newest message, extract the OTP/link, and continue the flow. Best practice: tag messages with a unique run ID in the email subject (e.g., “Verify your account – run=abc123”) so the check can reliably pick the right email even if multiple runs overlap. Also alert on email delivery latency (time from form submit to email received) because “signup broken” is often actually “email delayed or blocked.”
Create a dedicated “synthetic monitoring” tenant/workspace and generate unique emails per run using plus addressing (e.g., qa+20260227-1530@yourdomain.com) or a catch-all domain (e.g., 20260227-1530@synthetics.yourdomain.com). Pair it with automatic cleanup: delete the user at the end of the run via an admin API, or expire synthetic accounts via TTL policies. If deletion isn’t possible, keep a single reusable user for login checks and a separate, rotating user for signup checks, to avoid ‘already exists’ failures.
Put synthetic checks on an allowlist and use a dedicated “monitoring bypass” configuration: reCAPTCHA test keys in non-prod, a server-side bypass for specific IP ranges, or a feature flag that disables bot challenges for the synthetic tenant only. Also configure pacing (e.g., run every 10–15 minutes, not every minute) and use stable user agents. If you must keep CAPTCHA in place, monitor the pre-CAPTCHA steps (page load, form validation, API responses) and add a separate canary check that validates the CAPTCHA widget loads rather than completing it.
Assert the user can reach the first ‘value moment’ reliably. Practical assertions: the welcome screen renders, required fields validate correctly, the “Create workspace/project” step succeeds (HTTP 200 + expected UI state), and the user lands on the dashboard with a known element present (e.g., “New Project” button). Add timing thresholds for each step (e.g., verification email < 60s, dashboard load < 5s) so you catch performance regressions that quietly kill conversion.
Split checks into layered steps: (1) core signup and first login (your systems), (2) optional integrations (Google OAuth, Stripe checkout) executed less frequently or in a sandbox mode, and (3) post-signup events (webhooks, provisioning). For OAuth, use a dedicated test IdP account and keep scopes minimal. For Stripe, use test mode + test cards and assert webhook completion (e.g., subscription becomes active within N seconds). When third parties fail, the check should capture screenshots/console logs and label the failure domain (your app vs provider).
Add a small suite of negative-path synthetic checks: invalid email formats, weak passwords, password mismatch, required fields blank, and boundary cases (very long company names, unicode characters, phone formats). Assert specific error messages and that the submit button state behaves correctly. These checks are fast and often catch frontend validation bugs introduced by UI refactors or localization changes.
By the numbers
69% of consumers say they are less likely to buy from a brand if they have a bad experience.
Salesforce, State of the Connected Customer (2023)Organizations using observability practices are more likely to report faster incident detection and resolution than those without mature observability.
Google Cloud, DevOps Research and Assessment (DORA) / Accelerate research (as summarized in Google Cloud reports) (2023)The average cost of downtime is commonly estimated at $5,600 per minute.
Gartner (widely cited estimate) (2014)Email deliverability issues (spam filtering, authentication misconfiguration, reputation) remain a major cause of transactional email failure for SaaS signups.
Twilio SendGrid, Email Deliverability / Email Benchmark-style reports (2023)Real-world examples
Email verification link breaks after a routing change
Scenario: A team migrates from /verify?token=… to /auth/verify/:token and forgets to update the email template in one environment. New trial users click the link and land on a 404.
Outcome: A synthetic signup check that reads the verification email and clicks the link alerts within minutes, with a screenshot of the 404 and the exact URL. Team fixes the template the same day, preventing a multi-hour trial conversion drop.
Plus-addressing regression blocks real users and tests
Scenario: Backend adds an overly strict email regex that rejects addresses like name+tag@domain.com. Many customers use plus addressing, and your synthetic checks also rely on it for unique users.
Outcome: Negative-path validation checks catch the regression immediately (asserting the correct acceptance of plus-addressed emails). Fix ships before widespread impact; support tickets avoided and synthetic monitoring stays stable.
Onboarding provisioning silently fails (API 200, UI stuck)
Scenario: The ‘Create workspace’ step returns HTTP 200 but the async job that provisions the workspace fails due to a permissions change. The UI spinner never resolves, and new trials abandon.
Outcome: A workflow check asserts the dashboard element appears within 30 seconds and fails with a screenshot + network trace showing the provisioning status endpoint returning an error. The team rolls back the permission change and adds an alert on provisioning failures.
Verification emails delayed due to SPF/DKIM/DMARC misconfig
Scenario: A DNS change breaks DKIM alignment. Emails still send but land in spam or are delayed, making signup feel broken.
Outcome: Synthetic checks measure ‘submit → email received’ latency and trigger an alert when it exceeds 60 seconds. The alert includes the raw email headers for debugging; DNS is corrected before a full day of lost trials.
Key insights
1.
Signup and onboarding failures are often ‘soft failures’ (email delay, async provisioning stuck, front-end validation) that won’t show up as server errors—synthetic workflows catch these because they behave like a real user.
2.
Email verification is a top fragility point: template drift, link routing changes, deliverability/authentication issues (SPF/DKIM/DMARC), and inbox parsing edge cases can all break activation without triggering backend alarms.
3.
Measure time-to-first-value, not just uptime: step-level timing thresholds (email arrival, dashboard render, workspace creation) catch performance regressions that reduce trial-to-paid conversion before they become obvious.
4.
Use both positive-path and negative-path checks: one confirms the happy path works; a small set of validation checks catches regressions in error handling and client-side logic that can block signups for specific segments.
5.
Isolate synthetic data: a dedicated tenant + unique emails per run + cleanup prevents polluted analytics, avoids ‘user already exists’ flakiness, and makes debugging easier.
6.
Third-party dependencies (OAuth, Stripe, feature flags, analytics scripts) frequently break onboarding; splitting checks into core vs integration paths reduces noise while still catching real revenue-impacting failures.
7.
Evidence matters during incidents: screenshots, network logs, console errors, and the exact step that failed reduce mean time to resolution because engineers can reproduce quickly without guessing.
Pro tips
💡
Add a ‘signup canary’ tenant in production with a strict naming convention (e.g., workspace = “synthetic-canary”) and alert if any synthetic user appears outside that tenant—this catches misrouting and data pollution early.
💡
Track two SLAs: (1) success rate of the full workflow and (2) latency per step (email arrival, first dashboard load, workspace provisioning). Alert on both—conversion drops often start as slowness, not hard failures.
💡
Run a small negative-path suite daily (invalid email, weak password, missing required fields, plus-addressing accepted). These checks are fast, catch frontend regressions, and reduce support load from ‘I can’t sign up’ tickets.
How CheckyWorky compares
vs Datadog Synthetics
Powerful at scale, but can be heavy for small teams to configure and manage across environments. CheckyWorky’s focus is lightweight ‘pretend customer’ signup/onboarding checks with clear proof (step screenshots + failure context) and small-team-friendly setup patterns (test tenants, inbox handling, plus addressing).
vs Checkly
Great for code-first checks and developers who want everything in Git. CheckyWorky emphasizes ready-to-use signup/onboarding templates (email verification, OTP parsing, workspace provisioning assertions) and pragmatic guardrails to avoid common flake sources like reused test users and inbox collisions.
vs Uptime Robot
Excellent for basic endpoint and keyword uptime, but it won’t reliably validate multi-step signup flows, email verification loops, or onboarding provisioning. CheckyWorky is built for full workflow monitoring with step-level assertions and debugging artifacts.